This Privacy Policy describes how BodyFreaks Activewear (“we”, “our”, or “us”) collects, uses, and discloses your Personal Information when you use our mobile application (the “App”) or visit our website bodyfreaksactivewear.com (the “Site”).
Collecting Personal Information
When you use the App or visit the Site, we may collect certain information about your device, your interaction with the App or Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”.
Device information
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Examples of Personal Information collected: device model, operating system version, IP address, app usage information, cookie information, what products you view, and how you interact with the App or Site.
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Purpose of collection: to load the App and Site accurately, send push notifications, and perform analytics to optimize performance.
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Source of collection: Collected automatically when you use the App or Site.
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Disclosure for a business purpose: shared with our processors Shopify and Firebase.
Push Notification information
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Examples of Personal Information collected: device tokens and identifiers provided by Apple/Google for push notifications.
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Purpose of collection: to send order updates, promotions, or alerts you have opted into.
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Source of collection: collected automatically when you enable notifications in the App.
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Disclosure for a business purpose: shared with our service provider Firebase (Google).
Order information
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Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
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Purpose of collection: to provide products or services, process your payment information, arrange for shipping, and provide invoices and/or confirmations.
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Source of collection: collected from you when you complete checkout.
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Disclosure for a business purpose: shared with our processor Shopify. Payments are processed securely via Shopify’s checkout and we do not store your payment details in the App.
Customer support information
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Examples of Personal Information collected: name, email address, and phone number.
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Purpose of collection: to provide customer support.
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Source of collection: collected from you.
We may also collect information for marketing purposes through email or push notifications, but this will only be used by BodyFreaks and not passed on to other vendors without your consent.
Minors
The App and Site are not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
- We use Shopify to power our online store and checkout. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Firebase (a Google service) to deliver push notifications. You can read more about Firebase here: https://firebase.google.com/support/privacy.
- We may share your Personal Information to comply with laws and regulations or to protect our rights.
Using Personal Information
We use your Personal Information to provide our services, which includes: offering products for sale, processing payments through Shopify, shipping and fulfilment of your order, sending push notifications, and keeping you up to date on new products, services, and offers.
Your Choices
- You can disable push notifications at any time through your device settings.
- You can manage cookies and targeted advertising preferences as described below.
Behavioural Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising by adjusting your device or browser settings, or by using the opt-out portals provided by third parties such as:
You can also opt out via the Digital Advertising Alliance: http://optout.aboutads.info/.
Lawful Basis
Pursuant to the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site or App, we will retain your Personal Information for our records unless and until you ask us to erase this information.
Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify may use limited automated decision-making to prevent fraud (e.g., temporary denylist of IP addresses or credit cards).
Your Rights
GDPR (EEA Residents)
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at the information below.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on Shopify’s GDPR compliance, see Shopify’s GDPR Whitepaper.
CCPA (California Residents)
If you are a resident of California, you have the right to:
- Request disclosure of the categories and specific pieces of Personal Information we have collected.
- Request deletion of your Personal Information.
- Opt-out of the sale of your Personal Information (we do not sell your data).
- Not be discriminated against for exercising these rights.
To exercise your rights, please contact us at the details below.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences.
You can manage cookies through your browser settings. More information is available at www.allaboutcookies.org.
Do Not Track
Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. The updated version will be posted in the App and on our Site.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
Email: sales@bodyfreaksactivewear.com
Mail: BodyFreaks, Samlet Shopping Centre, Samlet Rd, Llansamlet, Unit 6, Swansea, SA7 9AG, United Kingdom
Last updated: 15/09/2025
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority. For UK residents, you may contact the ICO: https://ico.org.uk/make-a-complaint/.
